Content is important to search engines, so without it, an effective SEO campaign is nearly impossible.
Content creation is often based on keyword or term research that is most important to the business and industry. Whether you run your business online or offline, you can use content to reach and convert your target audience.
There are many types of content, from blog posts to online tutorials. Of course, they all benefit your website.
For example, a production SEO strategy might use blog posts to reach business buyers in the early stages of the buying funnel and online tutorials for buyers in the later stages. With content, companies can target every stage of the buying funnel.
Here are some of the most common types of content and how they can benefit your website visitors.
Blog: Google loves fresh content, so blogs are a great choice because we update them regularly. Blogs are usually short pieces of content, around 1000 words or less, that provide detailed information on a topic related to the industry. People love to follow blogs because they contain helpful tips and personalized information for potential customers
Services Pages: Services pages are subpages of your website detailing the services you offer. These are beneficial because prospects love to read about what they get before they commit.
Product Page: Like a service page, a product page provides a description and image of a business’s products. These pages inform users about specific items including information such as size, color, dimensions, composition or material, etc. These pages are important because they can really make or break sales depending on the information you provide.
Long-form content: Long-form content is content that is more than 2000 words long and it provides a variety of useful, beneficial content to your readers on topics related to your industry. The purpose of long-form content is to provide an overview of a topic in detail and to provide the only resource users need to fully understand the topic.
With engaging and optimized content, plus specific keyword targeting and dedicated SEO experts, Ori Global is committed to being able to provide your business with a competitive SEO plan that delivers steady revenue for your company.