Why should you choose Ori Agency’s media video production service?
Ori Agency was established to become a leading agency in consulting and implementing transformation-oriented total marketing solutions for businesses. In addition, we also focus on helping businesses implement marketing and digital transformation most effectively.
We offer video media design services as an add-on to our marketing campaigns. If you are ready to hire us to create professional promotional videos, we guarantee that you will not be disappointed because of the following factors:
About the staff: We have a team of creative video editors knowledgeable about the most popular editing tools. In addition, we also have a team of professional, dedicated digital marketing experts who are always ready to support and give the correct orientation to this group, ensuring to meet each customer’s requirements.
About customers: Ori Marketing Agency has cooperated with over 500 customers operating in many different industries with over 1000 successful advertising campaigns. The campaigns that we have implemented not only help to expand the brand image but also show a clear communication effect, which is reflected in the marketing cost of the business that has been optimized by 50%, bringing in big data sources during the implementation process, the average customer conversion rate is 20%.
About the method: Ori Marketing Agency provides a full-scale video media design service with a detailed price list. Our design service is meticulously elaborated as follows:
– Provide a methodical implementation process: At Ori Agency, each product and service, each product and service is undergone a professional process from market research and competitors to determining the “insight” of the customer, creating a shooting script, and taking pictures and videos.
– Always stick to the target customer: To maximize the effectiveness of Video, Ori Agency always tries to be creative, bring a difference in each idea but still ensure the right content, and follow up with potential business customers.
– Make sure the video shows the core values: Each video best conveys the brand personality, mission, and goals of the business; help increase the conversion rate of customers and create trust with customers.
Learn more about Ori’s video production services
Video marketing comes in many different forms. When you search for how to create engaging promotional videos, Google can give you hundreds of suggestions for making different types of videos. And it’s easy to get confused because there are so many choices.
However, calm down and carefully consider the content you aim to promote products, increase brand awareness and convert consumer behavior. With the same content, there are countless ways to express it. These are the technical factors.
Instead of categorizing video marketing based on content, Ori Agency categorizes its services based on techniques we can apply to your videos. As a result, your marketing campaign becomes more attractive and prominent because you simply know how to use technology to make your media products the most creative. Even though your video is just an advertisement, the quality is even on par with professionally edited movies!
Here is additional information about the types of media video design we are offering:
1. User interaction video
As we all know, with normal video, you will just press the play button, and the video will run from beginning to end. You can only have options like pause, fast forward, or replay.
However, interactive video (Interactive Video) offers a completely different experience. This is a video format that allows viewers to navigate in different ways. Viewers can control what they want to see and interact right on the video through a few interactions, such as clicking on the screen. Simply put, instead of watching the video until the end, you have other direct interactions with the video content.
Here are the 4 main types of interactions that occur in Videos:
– Interactive Story: Viewers can choose what to watch in the video at their discretion
– Interactive experience: Viewers interact in the video to arrive at a specific result such as a quiz, scoring test, calculation, or evaluation.
– Click in the video: Viewers click directly on a specific selection in the video to access relevant content
– Clickable button: The video uses static and clickable buttons or banners
Therefore, Interactive Videos help keep users on your pages and add an interesting video element to focus more on the content.
2. Video explanation
Explainer videos are short online marketing videos, typically 1-3 minutes long. Through funny and humorous images and engaging and engaging content, explainer videos help promote brands for businesses and convey meaningful messages to users in the fullest way.
At Ori Agency, you can experience the two most popular types of explainer videos, including Live Action Explainer and Animated Explainer Videos.
2.1. Live Action Explainer Videos
Live Action Explainer Videos are this type of video that often use real people to interact with the product.
The biggest advantage of this type of video is the authenticity and visualization of the human experience character. From there, your product becomes more reliable in the eyes of users.
When you invest in our Live Action Explainer Videos service, we’ll help you choose the best professional actor that fits your brand and message, write a compelling script to capture the attention of your visitors, shoot a video using the highest production methods and integrate it on your website for maximum effect.
2.2 Animated Explainer Videos
Animated Explainer Video is the perfect blend of art and technology with high customization. It uses the movement of graphic characters to express a story or a certain message. Suppose you want to borrow a certain cartoon character to tell about forming a business. In that case, the CGI method is a form of video animation storming the market today.
Therefore, explainer video animation can be used in most fields and industries. It helps save costs, providing a visual, vivid, and professional look at your brand.
Here are some common types of video animations:
* Whiteboard Videos:
Video captures the process of drawing/writing ideas, concepts, or product/service features on a whiteboard, often speeded up several times to keep up with the voiceover sound. This type of animation has been applied to Twitter’s Explainer Video and helped Twitter get many views.
* 2D animation videos
It is a video using only 2D format. It’s like drawing an image on paper, but it must show different product aspects to attract attention.
* 3D animation videos
3D video helps to solve the problem of a more realistic rendering of the edges of a product.
* Motion Graphic Videos
The essence of this type is that the images (in the static state) are taken consecutively and then processed on a dedicated editing table to form a movie (in the dynamic state).
* Infographic Videos
Video Infographic also uses images to present information but in the form of motion graphics or animation. The advantage of a Video Infographic is the attractiveness of images, sounds, and beautiful motion effects that help convey information vividly.
3. Market product video
Looking to showcase your one-of-a-kind products and features directly on your e-commerce store? Market product videos are the perfect answer.
When you partner with Ori Agency, we can help you create product videos that capture your users’ attention — encouraging them to learn more about your unique products and ultimately purchase them. The video formats we make for you will be suitable for posting on online marketplaces such as Amazon, Walmart, Target, eBay, Shopify, and WooCommerce…
You don’t need to worry about the size or definition because we have experts in the design field and understand the standards of e-commerce platforms.
Marketing video advertising support platforms that Ori uses
There are many digital platforms to help you run effective video ad campaigns. Here are the Top 3 potential platforms that we recommend for you:
Youtube is a familiar platform for any business that wants to do social video marketing. In 2020, the platform was trusted by over 87% of video marketers. Users see the platform as a good way to connect. Also, for sharing ideas and finding exciting new content – just like any other network.
There are three main types of video ads you can invest in on YouTube: TrueView, Preroll, and Bumpers.
– TrueView ads are the standard YouTube video ad type. You only pay for ads when a viewer views or interacts with your ad (for example, by clicking a call-to-action button). The length of the video can be from 12 seconds to 6 minutes.
– Preroll ads are promotional videos that appear before, between, or after the main video. They have a duration of 15-20 seconds
– Bumpers ads are the shortest of the three popular types of Youtube. Each video takes only 6 seconds and is played before the main video that the viewer has selected.
Facebook is one of the most popular platforms for online video content, second only to YouTube. The social media platform has rolled out new video features like Facebook Stories, Live, and Reels. It allows users to interact with other users uniquely.
One of the important advantages of businesses using Facebook is that Facebook’s algorithm loves video content, so it will promote posts containing videos more. Therefore, Facebook video advertising is a profitable investment that helps you reach more customers.
Similar to video advertising on the Facebook platform, Instagram ads also allow brands to create “professionalism” with close-up footage of products, focusing on outstanding details.
This category helps consumers have a more intuitive view of the advertised item, keeping buyers longer than advertising with just one image like the Image Ads above. Note the maximum video length in Instagram ads is up to 60s, unleashing your creativity.
According to the latest research by Decision Lab, TikTok is gradually catching up with YouTube as the favorite platform to “kill time,” with a popularity of 13%, behind Facebook at 48%, and Youtube at 15%. This allows users to create short videos, which can also be used with special effects.
In addition to its impressive growth rate, TikTok allows businesses to effectively build brands and increase brand awareness with three main video ad types.
– TopView Ads: This type of ad is 60 seconds long. They allow the brand to take up the full screen when they open the TikTok app. After 3 seconds, the brand’s call-to-action button will encourage users to learn more about the product.
– In-feed Ads: This video ad can be up to 60 seconds long. Unlike “Top View” ads, they appear naturally as a regular type of content while users surf TikTok and are easily ignored by users if it is not appealing.
– Branded Hashtag Challenge Ads: This video ad encourages users to reinvent the influencer’s clip. It could be dancing to a trending dance or a catchy tune. Users can post their videos with the corresponding hashtag to interact with the brand when participating in the hashtag challenge.
Another media platform that is quickly becoming one of the rising stars in the video marketing space is LinkedIn. One study revealed that 51% of video marketers used LinkedIn video marketing. And from this number, 84% consider this a successful and useful strategy.
The form of video view advertising on Linkedin encourages users to share your business’s videos with as many viewers as possible. After the ad is activated, the system will deliver it to the potential users who will most likely watch your video.
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Why are promotional videos important?
Reach customers quickly
More than 90% of viewers love accessing visual information through Video, making it easy for businesses to reach and attract customers’ attention.
Strengthen the brand for the business
Through Video Marketing, businesses will make customers understand they have a strong and unforgettable impression of the brand.
Show your business professionalism
A video with built-in methodical steps, with a clear message and carefully and creatively post-processed, is the basis for businesses to affirm their professionalism.
Stand out from the competition
Owning impressive videos gives brands a competitive advantage in today’s saturated environment.
Videos can be uploaded and used for long, saving business costs.
Frequently asked questions about promotional videos:
1. How do I know a quality video production company?
To know a quality and reputable video production company in the market, you can evaluate it based on factors such as Production experience, the field of expertise, implemented projects, the qualifications of the staff, whether the working process is professional or not, the production cost, etc.
Today, production units often “public” the above information on their media pages to show the company’s capacity profile. Therefore, you can easily find the above information, but be a smart customer and make sure you have thoroughly researched the manufacturer through many different sources before deciding to cooperate.
2. How much does a promotional video cost?
There is no fixed price for a promotional video. Some videos cost only a few million dongs, but there are also promotional videos that cost up to billions. This depends on the quality requirements of the customer.
Want the best promotional videos for your business?
With a team of professional staff, many years of experience, and a serious working process, Ori Agency is a reliable choice for quality video media design services. Partner with us to improve your video ad campaign and your bottom line.
Get a free quote for our video media advertising services by contacting us online or at 0965 888 713!