Why hire a company to do social media advertising?
Because of its reasonable cost, high accessibility, and well-defined KPIs, almost every business wants to own an effective digital marketing communication channel.
However, the in-house team model may be a hesitation for some young or small businesses because of budget and time issues.
Firstly, in terms of budget, hiring more people means you have to pay more. Are you willing to spend a large amount of money to invest in an activity you are unsure of when you have so much work that requires money?
Secondly, in terms of time, this factor always comes with expertise. Are you sure your new team has a solid level of expertise, can be knowledgeable about the product, and adapt to the company culture quickly?
We should remember that, in marketing activities, the smooth coordination between departments is an important factor in creating the success of the whole process. Inefficient employees will cause your line to be delayed, and effective communication is not as you expect.
As such, hiring a dedicated marketing team for your company is fraught with challenges and takes a lot of time to train.
Meanwhile, an agency with sufficient knowledge of the market, customer insights, and competitors will be able to recommend many suitable short-term plans for you. In addition, the agency will often integrate many different services, from Fanpage management, image design, and video production to running ads… This will help businesses optimize costs more and easily see the effect quickly.
In short, a clear process and plan are a big plus for the agency. The client can pre-determine the results and time to plan the company’s finances. The risk is always low because of the commitment from the agency.
To evaluate the performance of your social media advertising campaign, Ori Agency will provide social advertising reports and ongoing performance updates. So you’ll know exactly what’s going on with your campaign when you choose our social ad management service.
Besides, Ori Agency also constantly strives to stay up-to-date with the latest trends and social policies, ensuring your campaigns reach the right customers and create conversions with their purchases.
Hiring an agency is a smart choice for your company!
Which platform should you choose to do social media advertising?
There are so many social networks online that you are overwhelmed and do not know which platform to start running ads on.
Communication aims to help you reach as many potential customers as possible who can buy the product or service you are offering.
Therefore, when choosing a social network, you should consider the fit between that community’s audience and your business.
And here are seven potential social networks that we think are suitable for running ads for any industry:
1. Facebook Ads
Facebook is one of the world’s largest social networks, withh about 2.8 billion users as of 2020. It is also the leading marketing platform worldwide. About 91% of B2B and 96% of B2C marketers use Facebook for advertising and marketing.
Facebook can be right for any business because it builds the most powerful tools to help optimize and target ads accurately. Facebook also offers to target options that allow advertisers to target specific demographics, interests, and behaviors. It can also target users based on where people shop, travel, and more!
Besides, Facebook also allows marketers to accurately track every ad campaign activity, including reach, interaction rate, response rate, purchase rate, etc.
When choosing Facebook for your ad campaign, you can post content in many different formats, such as photos, videos, carousels, slideshows, and many other convenient forms of advertising:
– Carousel ads: This is one of the new and most effective Facebook ad formats. This unique feature allows you to showcase multiple products or services at once. Ads will appear as consecutive slides in the user’s newsfeed.
– Dynamic product ads: If you want to entice customers to return to your website, you cannot ignore this ad format. Dynamic product ads work because if a customer has viewed or added a product to the cart but has not purchased it, then when they surf Facebook, they will see this ad showing those products again. Therefore, it can allow you to reach many goals, such as Users who viewed but did not buy, users who have added products to their cart but have not paid… and deliver amazing revenue performance.
– Feature videos: This feature allows you to use promotional videos to introduce events or combine many different videos to introduce your business to create a highlight that will impress users more with your brand.
– Facebook Leads Ads: With this type of Facebook ad, you can quickly get a list of email addresses from potential customers and even contact methods by automatically serving a form when the user clicks on Call-To-Action.
– Abandoned Cart Ads: This type of advertising stimulates customers to shop by displaying content about some programs such as free shipping, 10% instant discount, etc.
– Event Responsive: You can set up a separate event page on Facebook or create a promotion section on your website and then install Facebook ads leading to these pages to attract users to shop.
– Domain Ads: This form of website advertising integrated with Fanpage leads customers directly to the website or page when customers click on the ad. Domain Ads usually include a title, a short description, and a website link.
– Multi Products: This type of marketing allows you to display more than 1 product in the same message template on the ad.
– Advertising Page Likes: Advertising like a fanpage is one of the most used forms of advertising on Facebook. This ad template will include a link to the Fanpage and a “Like Page” button. Users can click Like or visit your Fanpage to learn more about the products.
– Promote Page Post Engagement posts: This type of ad helps you increase engagement for your posts through Likes, Comments, Shares, and Views. Besides, it indirectly increases the number of fans while improving the effective conversion rate…
– Offer Claim: The purpose of this form of advertising is for you to give discount codes to members on the page. To receive these promotions, you require users to invite at least 50 other people to press “Like” on the fanpage. The “Get Offer” button is placed on the ad to increase the number of visitors who sign up for the program.
– App Install: This type of advertising aims to increase the number of mobile app installs. The ad image includes the name of the Fanpage, the application’s name, and a call to action button (usually Use App or Install Now). When the user clicks on the ad, they will be redirected to the application, game, and other settings page.
2. Instagram Ads
Instagram is a visual social media platform. It favors high-quality images and video content. The social network currently has around 500 million daily active users, and 70% of shopaholics use the app to discover products.
Based on those facts, Instagram can be very profitable for B2C businesses (82% of B2C marketers already use it).
Instagram has many ad formats similar to Facebook, including Feature videos, Carousel ads, and Dynamic product ads…Instagram also allows users to build campaigns based on measurable goals, such as website clicks, conversions, app installs, engagement, video views, and awareness. Advertisers on Instagram can target their ads just like Facebook ads.
The app recently redesigned its mobile app to focus on shopping. It makes advertising and selling products easier without the customer navigating to the store website.
3. Twitter Ads
Twitter is a blog display social networking platform with 145 million daily active users who post around 500 million tweets every day.
Like Facebook or Instagram, the platform is also very popular with businesses. 59% of B2B and 53% of B2C marketers use it to meet their marketing goals.
One highlight of Twitter is that you won’t have to pay for every ad that starts with a # sign. When you use the # sign to start your marketing content, you easily reach a wide audience without having to specifically target them, and at the same time, the level of interaction you receive is also very effective, more than 100 %
In addition to organic advertising, Twitter has targeted marketing options based on demographics. This allows you to promote content to your key audiences.
However, Twitter is not a platform that will bring significant web traffic conversions.
4. Pinterest Ads
Compared to other social media channels, businesses often choose Pinterest because they think it is not very effective for their marketing campaigns, but the reality is quite the opposite.
Did you know 96% of all Pinterest users regularly research product information on the platform, and 87% of users have purchased a product they see on Pinterest? More than half of Pinterest users earn more than $50,000 per year. 10% of users have an annual income of over $125,000. Therefore, Pinterest users are a desirable target audience for businesses.
Advertising on Pinterest focuses on attractive images and valuable content. Since Pinterest works like an idea site, you can target customers with keywords (SEO).
Some effective advertising options on Pinterest to help promote your brand to customers include:
– Video Pins: They look like regular pins, except videos start playing automatically when the user scrolls through them.
– One-tap Pins: These pins take users directly to your website with just one tap.
– Promoted App Pins: These pins allow users to download apps from the App Store without leaving Pinterest.
– Cinematic Pins: These pins move like an animated GIF as the user scrolls through. They currently only work on mobile.
5. Linkdle Ads
LinkedIn is a unique professional social networking platform. It caters entirely to businesses and professionals in various fields. Despite having a specific user base, LinkedIn has strong targeted advertising capabilities. This platform can help marketers reach more than 690 million users.
However, running LinkedIn social media advertising campaigns costs relatively high. But in return, the audience you will reach is of higher quality than other social media channels. Targeted business-minded individuals will always see your ads based on relevant demographic information, such as job title, confirmed industry, and work location.
Aside from the higher cost, LinkedIn doesn’t have a high click-through rate (0.45% lower on average than Facebook).
6. Youtube Ads
YouTube is an American online video-sharing social networking platform owned by Google, with over one billion monthly users and approximately one billion hours of video watched daily.
Advertising on YouTube differs greatly from PPC advertising or paid advertising campaigns on other social networks. Ads will appear as short videos you watch, as well as videos that the user is watching. The appearance can sometimes annoy users, so Youtube has introduced the Youtube Premium version to limit the ads.
However, the number of users willing to spend money to use this upgraded version of Youtube is still not much. Therefore, it remains an effective and cost-effective marketing platform for businesses.
In January 2017, Google announced that it would be making new changes to AdWords that would allow brands to reach more viewers on YouTube – especially on mobile, where 50% of YouTube views occur. Among the changes that Google made, one prominent issue is that broadcasters can target viewers based on their Google search history and the viewing behavior of users that YouTube defined as before.
Meanwhile, targeted keywords on YouTube are relatively cheaper than searching on Google. Therefore, advertising on Youtube becomes even more attractive to advertising professionals!
7. Snapchat Ads
Snapchat has 187 million daily active users, 82% aged 34 and under 60% likely to shop on the platform. If your audience is under 34, Snapchat is a great place for your social media advertising budget.
Snapchat offers three ways to create ads: Snap Ads, Filters, and Lenses.
– Snap ads appear when users scroll through their friends’ Stories.
– Ads Filters offers sponsored graphics that users can find when swiping through options to select overlays on their photos or videos.
– Lenses ads are often used for events at a specific location. Lenses also cover photos or videos but can be designed to influence or alter the user’s images and videos.
